Link Building – Tips

Link building is a strategy to acquire backlinks from reputable websites, preferably from the same niche. The backlinks give websites ‘authority points’ which helps to improve their ranking in search engines like Google and Bing. However, link building can introduce risks if done incorrectly. To help smooth things along, we’ve compiled a few tips which[…]

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Link Building – Mistakes

Link building is a must for any webmaster who wants to grow their website. However, link building campaigns are fraught with danger – some of which could sink your website into the nether regions of the internet. So spend a few minutes reading our list of the common pitfalls webmasters should avoid; it might just[…]

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Link Building – Campaign

A link building campaign is a carefully-planned, long-term link acquisition project. By increasing the number of backlinks directed at your website, your website will achieve a higher search ranking, an increased number of organic visitors, and an invaluable network of contacts. Why do we need a campaign? You can acquire links on an ad hoc[…]

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Link Building – Types

There are many types of backlinks available online. However, not all of them are of equal value. In fact, some of them, specifically links from spammy websites, are deemed to be of low value. Search engine algorithms hate such low-quality links. Websites which accumulate these links are penalised severely in search rankings. So much so,[…]

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Link Building – Index

A link is a colloquialism of uniform resource locator (URL), which is a protocol to access web properties such as websites and servers. Navigation on the internet relies on links, as they are the literal addresses which programs like web browsers use to access websites. Search engine algorithms have long relied on links to help[…]

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